Hello,
I'm José G. García
MBA Candidate
Meta & Google Certified
Resume
Work Experience
Banco Popular Puerto Rico
Bank Representative
August 2024 - Present
Experienced in processing deposits and withdrawals, cashing checks, and managing customer accounts. Applied excellent customer service practices and assisted with account inquiries to ensure the accuracy of financial transactions. Helping customers choose the right type of product and account for their banking needs.
Trained at Banco Popular's Banking Representative Academy.
Freelance
Digital Marketing Professional
February 2024 - July 2024
Experienced in managing digital marketing campaigns through platforms such as Facebook, Instagram, WhatsApp, Messenger, Google Search, YouTube, X (Formally Known as Twitter), and Reddit.Experienced in managing digital marketing campaigns through platforms such as Facebook, Instagram, WhatsApp, Messenger, Google Search, YouTube, X (Formally Known as Twitter), and Reddit.
Dave & Busters
Support Technician
August 2023 - December 2023
Assisted customers, assembled, maintained, diagnosed malfunctions, and repaired coin-operated brand name video arcade game machines. Replaced and repaired circuit boards and computed system conversions.
The Walt Disney Company
Operations Cast Member (Attractions)
January 2023 - June 2023
Worked at Disney's Hollywood Studios landmark ride, Tower of Terror. Capitalized on Spanish and English language proficiency to assist in the resolution of guest issues and complaints at Walt Disney World. Attended Park goers "in character", and accommodated guests safely on rides.
Trained in Disney's Five Keys of customer Service (Safety, Courtesy, Inclusion, Show, Efficiency)
Party City
Seasonal Team Member
August 2022 - November 2022
Attained full knowledge of how to handle cash using computerized registers. Organized and cleaned areas for the merchandise in the store. Assisted customers in answering questions and locating specific items from the store
AD Vice Global
Digital Audience Advisor (Intern)
November 2020 - January 2021
Successfully completed internship at Puerto Rico’s top one-stop marketing agency. Delegated to work with agency’s project teams, assumed heavy workload managing marketing analytics via online survey delivery, and data collection for a plethora of clients and talent:
Molusco Tv
Mario VI
Daniel El Travieso
Jaime Mayol
Desire Lowry
Quaker®
Frito Lay®
Helping marketers identify, understand, and engage consumers, measure efficiency of campaigns and optimize ROI of social media advertising budget.
Education
Polytechnic University of Puerto Rico
Starting studies in (Winter 2024):
Masters of Business Administration with a major concentration in Project Management
Universidad del Sagrado Corazón
Bachelor of Business Administration with a major concentration in Marketing
GPA: 3.93
Honor Incentive (2020-22)
Summa Cum Laude (2022)
Relevant courses: Consumer Behavior; Retail Sales; Promotion Strategies; Community and Social Network Management; Introduction to Communications; Introduction to Advertising
Certifications
Meta Blueprint
Proficient with
Ads Manager
Advertising Objectives
Digital Marketing
Digital Media Buying
Facebook
Facebook Ads
Facebook Messenger
Facebook Reporting
Instagram
Instagram Advertising
Social Media Marketing
Google Digital Academy
Proficient in
Measuring and optimizing digital ad performance using Google’s measurement solutions, which includes:
Translating marketing objectives into measurable actions
Setting up tracking to effectively measure sales, app downloads/installs, and/or leads
Understanding how to analyze and action on insights from your conversion tracking data
Choosing the right attribution model for a business goals
Activities & Interests
Hablemos de Negocios
Presented the topic of Bitcoins, NFTs, and the Dark Web on the second episode of Radio Activa's show called Hablemos de Negocios
Sagrado EmPRende
Co-founded PROTO LOCK for the "Sagrado EmPRende Project", In which students were tasked to design a product and create a whole campaign around it. Through this project students were able to learn about product design, managing a campaign, and the dos and don'ts of a successful product launch.
Marketing Experience
Met daily challenges of managing social media intelligence activities, delivering scalable statistical and analytical solutions, and financial models for existing customer marketing (ECM) to identify opportunities, develop and price targeted product and service offerings, track and optimize marketing investment.
Recognized as an idea generator and engaging personality with exposure creating exciting and relevant campaigns that connect advertisers and brands with their target audience, generate demand and brand awareness.
Social Media Content and Analysis
Managed, created content, posted photos, and analyzed 15+ artists' social media networks by quantifying followers on —Facebook, Instagram, X, and Tik Tok. Logged daily followers and like statistics at in-house database. Some examples are:
VegaCoop®
Managed Marketing campaigns
Prepared audience report and competitor analysis
Quaker®
Managed Marketing campaigns
Prepared audience report and competitor analysis
Pet Property
Managed Marketing campaigns
Flow Academy
Managed Marketing campaigns
Published social media content
Prepared audience report and competitor analysis
Ticketera
Published social media content
0bdpro®
Published social media content
Prepared audience report and competitor analysis
PUMA®
Prepared audience report and competitor analysis
Meta Business Suite
Leveraged skills in META Certification to implement META Business Suite and META ADS Manager tools to administer advertising budget.
Setup Ads Manager at 3 platforms; uploaded images, and managed setting placement for specific audiences and purposes to spread information, drive fans and followers, spark interest and commentary on events, jumpstart conversations, and encourage sharing.
Reviewed and crosschecked impressions against delivery report metrics, identify discrepancies, and provide solutions to rectify ad trafficking issues.
Served as a social media administrator for clients; utilized META Business Suites to calendarized advertising post.
Produced internal and external documents detailing project results and campaign milestones.
Drafted and integrated automated messages for clients inquires at social media platforms.
Examples of Work I've Done
Administered and analyzed social media of Facebook channel for Quaker® Puerto Rico; verified Quaker® Latin America content to edit information according to native language and increase client engagement and followers’ indexes. Drafted Facebook content and proposed the contracting of a local Chef as a Quaker® Brand Ambassador.
Teamed with Marketing and Creative Divisions to participate in brainstorming sessions to improve client’s business concept and name, image, logo, and marketing strategies. Created client's internet domains─ GoDaddy™
Contact
Guaynabo, Puerto Rico
